Dangane da sabon binciken da AWA Alexander Watson Associates yayi, Asiya zata ci gaba da neman kaso mafi girma na kasuwar lakabi, wanda aka kiyasta ya kai kashi 45 cikin 100 a karshen 2022. 

Yin lakabi da kayan adon suna da mahimmanci ga masana'antun marufi, suna haɗa mahimman bayanai don gano samfur tare da kayan haɓaka kayan tallace-tallace na alama da ganuwa akan shiryayye.

Matsayi mai kyau na wannan kasuwa yana rubuce a cikin sabon bugun 14th da aka buga na AWA Alexander Watson Associates 'Takaddun Binciken Nazarin Shekara-shekara na Duniya da Kayan Samfu. Yana bincika dukkanin fuskoki daban-daban na batun, a cikin manyan siffofin lakabi - mai saurin matsa lamba, sanyawa mai amfani, sa hannun riga, alamun in-mold - da halayen halayen kayan aikinsu.

Sabon binciken ya fayyace bayanan martaba na bangarorin aikace-aikacen amfani na karshen daban-daban, gami da lakabin samfuran farko, buga bayanai masu canzawa, da lakabin tsaro, kuma ya sanya su a cikin mahallin binciken kasuwar yanki mai zurfi.

A cikin 2019, AWA yayi kiyasin cewa bukatar lakabin duniya ta kai kusan sqm miliyan 66,216 - wanda ke nuna karuwar kusan kashi 3.2 bisa na shekarar da ta gabata. Duk da yake waɗannan adadi suna ɗaukar duk lakabin da fasahar adon kayayyaki, kashi 40 cikin ɗari na waɗannan kundin suna cikin alamun matsi mai matsi, 35% a cikin alamomin da ake amfani da manne kuma, a yau, kashi 19 cikin 100 a cikin fasahar sanya tambarin hannu.

Na yanki, kasashen Asiya na ci gaba da neman kaso mafi tsoka a kasuwa da kashi 45 cikin 100 na duka, sai Turai mai kashi 25, Amurka ta Arewa da kaso 18, Amurka ta Kudu da kashi takwas da Afirka da Gabas ta Tsakiya da kashi hudu.

Takaddun binciken sun gabatar da hasashen ci gaban Covid-19, duk da haka kamfanin zai samarwa duk masu biyan kuɗi karatu tare da nazarin sabuntawa yayin Q3 2020 na tasirin Covid-19.